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However, the rightway is to use a maturity framework, identify where each brand is, build a road map and investment plan (in people, experts, marketing technology stack, etc.

Amidst slower sales, the truth remains that products are still selling.Many disruptions haven’t become main stream yet (E. These decisions vary by industry, product lifecycle stage, campaign objective, competition, budget limitations, and acceptable time frame within which ROI needs to be generated. Some companies start small, by first creating a dashboard in their journey to a unified customer layer, while others may just want to measure specific lead and lag measures in an excel sheet. Hence, there is a definitive window to maximize revenue through innovation to be future ready or, alternatively burn thecash reserves to survive.),and nurture internal buy-in from leadership to align with the plan thansolely depending on short term returns and poor profitability. Building strong templates, adaptation processes, and content localization practices allow enterprises to rapidly create powerful content that delivers results. It’s prudent to not only build a multichannel strategy that addresses the need for multiple channels, but also enables intelligent channel selection and deployment based on customer segments and preferences., the calling costs have reduced to almost Zero over the last 20 years, forcing telecom providers to drive revenue from other services).Harmonized Customer Experience Layer: Communicating with customers and prospects is like anorchestra. This is exactly the way modern sales and marketing operations also need to run. The gap in this process remains a unified customer data layer.The pressing priority for companies is to partner with sales & marketing experts who can provide knowledge with a rapidly executable framework to make decisions around priorities, investment, commercial operations turnaround with respect to - marketing tech modernization, customer engagement, offer strategy, channel partner ecosystems, new and complimentary revenue streams, and content & channel mix strategy; and, execute on priorities without impacting companies’ internal bandwidth and risking their existing revenue streams.).1years across industries, making it harder for companies to stay ahead of the curve and routinely inject innovation into their business and commercial operations. By proactively addressing the changes needed, companies can access new markets, launch new products, extend the lifecycle of mature brands, and cater to a whole new generation of customers in India and overseas, with greater certainty and agility.

The instinctive reaction to boosting sales has been through providing cash backs, heavy discounting, and impractical financing schemes, which may create some initial surge, but impacts cash flows and increases financial burden in the long-term. Real estate, e-commerce, automobiles, FMCG, and manufacturing are some of the affected sectors, that are due for a commercial operations turnaround. It is similar to having a patient’s medical recordbut with the interaction data that helps understand each customer’s story, and further identify more like them with less marketing spend. For instance, hyper loyal customers may be highly receptive to mobile notifications and SMS, while top of the funnel leads may be receptive to a combination of Facebook lead-gen ads and remarketing. In modern enterprises,most is automated with business rules and tuned to deliver a seamless, intuitive experience.g. Recent reports also reveal that over 12. This isn’t limited toestablishinga CRM system but having customer interaction data integrated within your CRM.

The long-term play may be to move some parts of the business slowly towards that, but it demands time, resources, know-how, strong will power, and resilience to change. The question is, why can’t they be yours.76 lakh houses are lying unsold in top 30 Indian cities. The piled-up auto inventory currently stands at 5 lakh passenger vehicles valued at USD 5 billion and 3million two-wheelers valued at USD 2.

The idea is to create a harmonized sales funnel, where customers can seamlessly enter through different channels, Europe power cables continue from where they left off and complete their transactions on any device.In traditional enterprises, each channel is executed separately. Each channel, whether it’s social media, paid advertising, endorsements, public relations, direct sales, etc.By Kiran John and Abhishek Jain, Joint Managing Directors at Terapact.According to recent data, the Indian excess inventory market is estimated at USD 30 billion across various sectors.

Truly modern sales and marketing teams, deliver a multichannel experience at a customer-level.Multichannel Content Layer: Today, one of the most expensive mistakes enterprises make is building channel strategy in isolation of each other. For example, everyone’s Amazon store is personalized to them, and no two stores are the same. needs orchestration – a predefined journey that dictates how, what, and when a channel interacts with a customer or prospect. There are multiple instruments, each one knows their roles, and who plays what is finely timed to perfection.

Besides common elements around brand campaigns, remaining experience is personalized at a tremendous scale.Today, the average frequency of disruption is just 3. Additionally, theinteraction data generated gives content teams invaluable insights on what content, messaging, and channels are delivering the highest ROIs.Throughout this journey, each lever has its own maturity with modern enterprises and requires its own initiatives. This requires content alignment with channels and different stages in the sales funnel

Hon Hai will pay 88 yen per share. A spokesman said the deal would be signed in Osaka on Saturday.. in Taipei, Taiwan, on Wednesday. But the century-old company piled up eye-watering losses after the 2008 global financial crisis and a restructuring plan has yet to pull it out of the red.Sharp is still a leader in LCD technology and remains one of Japan's best-known corporate brands overseas despite its bleeding balance sheet.Foxconn spokesman Simon Hsing (right) announces the approval of the purchase of a controlling stake in Japan’s Sharp Corp.3 billion yen, way up from the year before.Sharp's president and CEO Kozo Jap plugs Takahashi added that the move would merge forces and "accelerate innovation".Hon Hai's colourful founder Terry Gou said he was "thrilled" by the "strategic alliance". "For Sharp, this is the first step toward normalisation and it will make the company a buy for investors again," said Hideki Yasuda, an analyst at Ace Research Institute in Tokyo. In February Sharp said its net loss in the April to December period came in at a whopping 108.The two firms have worked together on large-screen technology, including for televisions, and jointly operate a liquid crystal display (LCD) panel plant in Japan.Hon Hai put the brakes on the takeover in February, soon after it was first announced, to review new information from Sharp believed to relate to the company's sizeable liabilities.

The deal is set to be the fourth largest overseas investment by a Taiwanese company, the commission reported."We have much that we want to achieve and I am confident that we will unlock Sharp's true potential and together reach great heights," he said in a joint statement.But the cash injection from Hon Hai — the multinational owner of Foxconn, the world's biggest iPhone and iPad assembler — is well down from the original 489 billion yen put on the table in February."

We are committed to restoring profitability and strengthening operations to once again make Sharp a leader in the global electronics arena and a world-class company with a positive outlook," it said.It is the first foreign acquisition of a major Japanese electronics firm and comes after weeks of delays, with Hon Hai buying a 66 per cent controlling stake.

The takeover must still be approved by Taiwan's Investment Commission, which said it would rule on the acquisition within a month of receiving the application for the purchase. (Photo: AP)Taiwan’s tech giant Hon Hai said Wednesday it had finally sealed a takeover of Japanese electronics maker Sharp in a "historic" deal worth 389 billion yen (3.5 billion).Sharp has teetered on the edge of bankruptcy for years and billionaire Gou has long been pushing for a takeover.Separately, Sharp warned on Wednesday it expects an operating loss of 170 billion yen in the current fiscal year, reversing earlier expectations of a small profit.Still, the Japanese government had reportedly been concerned about Sharp's key technologies falling into the hands of a foreign firm.The joint statement, issued at a news conference in Taipei, described the takeover as an attempt to revive Sharp's flagging fortunes and called it a "historic strategic alliance"

The onboard memory allows users to customise lighting and effects and save up to three profiles for on-the-go gaming. With Left and right button switches, rated up to 20 million clicks whereas middle and DPI button rated up to 3 million clicks followed by side button 1 million clicks.

The product is already available with leading retail stores and e-commerce portals in India for Rs 2,999.Rapoo launches its latest optical gaming mouse V29 PRO with a resolution of up to 8000 DPI with maximum tracking speed of 100(inch/s) and maximum acceleration of 20(G)..The V29 Pro features 7 customisable native DPI settings that support up to 8000 DPI, which can be set to a gamer’s individual style or preference.

The mouse also offers radiant 360-degree RGB light ring with effects and it is workable in a system like Windows XP/Vista/7/8/ to match for an immersive gaming experience. The mouse also features a comfortable symmetrical design with large skates for enhanced gliding and smoother movements across surfaces. LED lighting customization allows users to choose and set RGB colours on the 360-degree light ring and DPI button using Windows XP/Vista/7/8/10 system. The souse switches bring exceptional click feel, response and consistency.Designed for comfortable gaming sessions, the V29 PRO uses a flexible, braided cable for smoother movements and lasting durability.The mouse is neither heavy nor bulky at just 102 gms. The V29 PRO features an APM-lighting mode that reflects your actions per America power cables minute with a spectacular light show. In addition, advanced customization tools include sensor performance settings, macros and DPI settings

”The police is responsible for controlling law and order in the state so don’t threaten them; instead, use your power if you think they are wrong by raising issues on the right forum. Party sources said, “Lalu Yadav has become more ambitious now.

Mr Yadav, in an effort to expand his party, wants 50 lakh more members. Reacting to the complaint against one of his MLAs who had threatened an SHO in Bhojpur district on Monday, he said, “I will not compromise on law and order.Returning to power after almost a decade in Bihar, RJD chief Lalu Prasad Yadav is now completely focusing on the next Lok Sabha election, which is scheduled to be held in 2019.

After the Bihar results, he is focusing completely on the next Lok Sabha election and has started preparing for it. The choice is theirs whether they want tablets, injection or operation.

Mr Yadav urged his party leaders and workers, particularly newly-elected MLAs, to “remain disciplined to boost the image of the party through their work”.” Later after the meeting, Mr Yadav, while reacting to some of the incidents which involved his party Switzerland plugs MLAs, said, “They must learn to respect the mandate and if they don’t then I have medicines for such kind of people.” At the party working committee meeting on Tuesday in Patna, Mr Yadav warned party workers, particularly newly-elected MLAs, to keep their “haughtiness” aside and begin working in their constituencies. Mr Yadav, who is planning to corner the Narendra Modi-led NDA government, wants to bring order in his own house before launching an anti-Modi and anti-BJP campaign in a massive way

The injection of fuel lasted for seven seconds and all the duration the flame sustained at the supersonic speed,” he explained.The Scramjet engine designed by Isro uses hydrogen as fuel and oxygen from the atmospheric air as the oxidiser. This technology is very important for the future as it will give major advancements in the space transportation system. Speaking to reporters in Chennai after the successful flight test, he said: “It is a first baby step towards achieving future rocket technology.

What next The Scramjet engine to undergo various tests for next few years before it becomes operationalHow will it reduce the weight of the rocket In a 400-tonne GSLV vehicle, 85% is rocket propellants.”He said the Scramjet engine’s success was an important milestone in space technology for India.

The two-stage RH-560 sounding rocket with twin Scramjet engines successfully took off from the Satish Dhawan Space Centre in Sriharikota at 6 am. We have to test this engine at various speeds, from Mach 2 to 12.S. After a flight of around 300 seconds, the vehicle touched down in the Bay of Bengal, approximately 320 km from Sriharikota. “The Scramjet experiment was conducted for 5 seconds between 55 and 60 seconds of the flight at 20 km height.”India has become the fourth country/entity after the United States, Russia and the European Space Agency to have successfully tested the Scramjet engine.Mr Sivan warned, however, that the development of the Scramjet engine will not happen in the near future, and will take more than a decade.” Mr Sivan added: “We have tested it at Mach 6 speed. We also need to develop new materials for the engine as it has to withstand the oscillation of rockets. Most of these oxidizers will be consumed within the 50 km height. Sivan, director of the Vikram Sarabhai Space Centre. Kiran Kumar said.

The test was very successful and more tests need to be carried out before it is made operational. Isro chairman A. The Scramjet engine was ignited automatically. This will reduce the cost of the launches as well. “If we take oxygen from the atmosphere, the rocket’s weight will be reduced, efficiency will be increased as it can carry heavier payloads,” Mr Sivan said. The results are showing the test was gone as exactly as we predicted,” said K. Terming the new technology a “holy grail” for space-faring nations, he said: “This is an emerging technology and very few countries alone have demonstrated it.“The results showed we achieved the required thrust level. “At the beginning, the engine was opened to inject the fuel.In its first step towards realising its own air-breathing propulsion system, Isro on Sunday successfully Denmark power cables tested Scramjet, an engine that takes atmospheric oxygen to burn engine fuel.. The Scramjet engine will use the atmospheric oxygen as an oxidizer in the combustion process and the weight of the rocket at the liftoff stage can be reduced up to 50 per cent.

The Scramjet is expected to bring down rocket launch costs by reducing the amount of oxidiser need to be carried with the fuel. For example, the GSLV rocket’s weight is 400 tonnes, half of which is the oxidiser, that will burn within a height of 50 km. With this experiment, Isro and India can achieve very crucial and critical, complex technology which is useful for space transportation system,” he said. 70% of the propellants are oxidizers which will be used to burn the fuel.”The total cost of the project will be around Rs 35 crores, while Sunday’s experiment cost Rs 3 crores